What is Engagement?
Engagement is how your audience interacts with content (likes, comments, shares).
The engagement rate shows how active and genuine an account’s audience is. High engagement is rewarded by the algorithm. You can boost engagement with like, comment and view services.
Engagement rate is usually calculated as interactions divided by followers or by reach, and it is the number brands check before a collaboration. A smaller account with strong engagement often out-earns a larger quiet one, which is why adding followers without any interaction can work against you.
This term changes what you should look at when ordering, so it is worth reading once before picking a service in the catalogue. The guides cover the topic in more depth.